AI in Marketing Microcertificate (Online)

Artificial intelligence is rapidly transforming the marketing landscape. Marketers across industries are using it to unlock deeper customer insights, optimize campaigns, personalize user experiences, and streamline operations. The AI in Marketing Microcertificate will give you the skills to use AI to make data-driven decisions, drive innovation, and deliver measurable impact.

Through the two-course AI in Marketing Microcertificate, you’ll gain both strategic and hands-on skills to effectively use AI across marketing functions.

• Explore AI as a tool for refining content, designing visuals, and automating marketing campaigns
• Strategically use internal and external data to understand market trends and consumer behaviors and optimize for organizational growth
• Analyze case studies to determine AI best practices across various creative marketing within companies and organizations
• Utilize real-world case studies to better understand the application of predictive analytics in marketing

These skills are immediately applicable across roles in marketing strategy, content creation, and analytics.

This microcertificate includes two required courses, providing a focused path to marketing innovation through data and AI:

• MGMT 6620 Digital Marketing in the Age of AI (available Fall 2026)
• MGMT 6750 Marketing Analytics: Fundamental Data-Driven Marketing (available Spring 2027)

Stack Your Microcertificate to a Graduate Certificate

The microcertificate courses can stack toward the Marketing Management and Digital Strategy 4-course graduate certificate.

• Marketing professionals and digital strategists seeking to expand their AI and analytics capabilities
• Content creators and campaign managers interested in automation and personalization tools
• Business professionals aiming to translate data into actionable marketing strategies