Marketing Management and Digital Strategy Graduate Certificate

• Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and distribution.
• Learn principles of digital marketing, from search engine optimization to paid search, CRM management to analytics.
• Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
• Apply marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media.

To meet the requirements for the certificate, you must:

• Complete the four certificate courses for graduate credit.
• Earn at least a B grade in each course.
• Complete the courses within three years.

Learn more about pursuing a certificate and the process of requesting your certificate.

Certificate Courses

The professional graduate certificate in Marketing Management and Digital Strategy requires four courses or 16 credits. Choose courses from the following requirements, using the certificate course search.

• Foundations course (choose one course from select group)
• Digital Tools (choose one course from select group)
• Elective courses (choose two courses from select group)

Ready to take the next step?

You can enroll in your first course in the:

• Spring
• Summer
• Fall

See the schedules in the academic calendar.

Affordability is core to our mission. When compared to our continuing education peers, it’s a fraction of the cost.