What You'll Learn
In the Marketing Management and Digital Strategy Graduate Certificate, you’ll explore how effective marketing drives organizational success. In four intensive online courses, you’ll learn:
- Marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and distribution.
- Principles of digital marketing, from search engine optimization to paid search, CRM management to analytics.
- Market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
- Marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media.
Courses
The Marketing Management and Digital Strategy Graduate Certificate requires four courses or 16 credits. Choose courses from the following course groups using the certificate course search.
- 1 foundations course
- 1 digital tools course
- 2 elective courses
Searching and Registering for Courses
Available course options vary by term. You can browse options for fall, spring, or summer in the certificate course search within the DCE Course Search & Registration platform.
Our Community at a Glance
Going back to school doesn’t have to mean putting your life on hold. We’ve designed our courses, certificates, and degrees to give you the flexibility to pace your studies to fit your schedule.
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36
Average Age
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83%
Working Full Time
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29%
Students Outside the U.S.
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1.5 years
Average Time to Complete
Earning Your Certificate
Most of our certificates can be completed online and no formal application process is required to pursue a certificate.
To meet the requirements for the certificate, you must:
- Complete the four certificate courses for graduate credit.
- Earn at least a B grade in each course.
- Complete the courses within three years.
Learn more about pursuing a certificate and the process of requesting your certificate.
Stack Your Certificate Into a Degree
Stackable credential pathways allow you to earn multiple credentials by completing courses that meet overlapping requirements. In the short term, you can earn a micro or graduate certificate. Once completed, those courses may count toward a master’s degree.
You can:
- Stack the AI in Marketing Microcertificate to the Marketing Management and Digital Strategy Graduate Certificate.
- Stack the Marketing Management and Digital Strategy Graduate Certificate to either a master’s degree in journalism or a master’s degree in management.
This stackable pathway offers an efficient, cost-effective way to earn short-term credentials to help fill immediate skill gaps and acquire specialized knowledge while building a foundation for long-term success that showcases your expertise in the field.
Learn how to plan a stackable credential pathway.
Cost
Affordability is core to our mission. When compared to our continuing education peers, it’s a fraction of the cost.
| Our Tuition (2025–26 rate) | $3,440 per course |
|---|---|
| Average Tuition of Peer Institutions | $5,476 per course |
| Average Total Cost | $13,760 |
