Overview
Artificial intelligence is rapidly transforming the marketing landscape. Marketers across industries are using it to unlock deeper customer insights, optimize campaigns, personalize user experiences, and streamline operations. The AI in Marketing Microcertificate will give you the skills to use AI to make data-driven decisions, drive innovation, and deliver measurable impact.
Courses
This microcertificate includes two required courses, providing a focused path to marketing innovation through data and AI:
- MGMT 6620 Digital Marketing in the Age of AI
- MGMT 6750 Marketing Analytics: Fundamental Data-Driven Marketing
Stackable Pathway
The microcertificate courses can stack toward the Marketing Management and Digital Strategy 4-course graduate certificate.
Skills & Outcomes
Through the two-course AI in Marketing Microcertificate, you’ll gain both strategic and hands-on skills to effectively use AI across marketing functions.
- Explore AI as a tool for refining content, designing visuals, and automating marketing campaigns.
- Strategically use internal and external data to understand market trends and consumer behaviors and optimize for organizational growth.
- Analyze case studies to determine AI best practices across various creative marketing within companies and organizations.
- Utilize real-world case studies to better understand the application of predictive analytics in marketing.
These skills are immediately applicable across roles in marketing strategy, content creation, and analytics.
Who Should Enroll
- Marketing professionals and digital strategists seeking to expand their AI and analytics capabilities
- Content creators and campaign managers interested in automation and personalization tools
- Business professionals aiming to translate data into actionable marketing strategies
Starting and Completing a Microcertificate
To begin your microcertificate, you simply register for your first course for the microcertificate — no application required. Learn how to register.
This new microcertificate will be available starting in fall 2025. At least one course must be completed in fall 2025 or later. Any courses completed before the spring 2025 semester cannot be applied to this microcertificate.
To earn the microcertificate, you will complete two microcertificates courses at the graduate level and with a grade of B or higher, within one year. This short timeline will support momentum and reinforce the learning between the two related courses.
