What You'll Learn
- Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and distribution.
- Learn principles of digital marketing, from search engine optimization to paid search, CRM management to analytics.
- Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
- Apply marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media.
Our Community at a Glance
Going back to school doesn’t have to mean putting your life on hold. We’ve designed our courses, certificates, and degrees to give you the flexibility to pace your studies to fit your schedule.
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36
Average Age
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83%
Working Full Time
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29%
Students Outside the U.S.
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1.5 years
Average Time to Complete
Certificate Courses
The professional graduate certificate in Marketing Management and Digital Strategy requires four courses or 16 credits. Choose courses from the following requirements, using the certificate course search.
- Foundations course (choose one course from select group)
- Digital tools (choose one course from select group)
- Elective courses (choose two courses from select group)
Earning Your Certificate
Most of our certificates can be completed online and no formal application process is required to pursue a certificate.
To meet the requirements for the certificate, you must:
- Complete the four certificate courses for graduate credit.
- Earn at least a B grade in each course.
- Complete the courses within three years.
Learn more about pursuing a certificate and the process of requesting your certificate.
Stack Your Certificate Into a Degree
Stackable credential pathways allow you to earn multiple credentials by completing courses that meet overlapping requirements. In the short term, you can earn your marketing certificate. Once completed, those four courses may count toward either a master’s degree in journalism or a master’s degree in management.
This stackable pathway offers an efficient, cost-effective way to earn short-term credentials to help fill immediate skill gaps and acquire specialized knowledge while building a foundation for long-term success that showcases your expertise in the field.
Learn how to plan a stackable credential pathway.
Cost
Affordability is core to our mission. When compared to our continuing education peers, it’s a fraction of the cost.
| Our Tuition (2024–25 rate) | $3,340 per course |
|---|---|
| Average Tuition of Peer Institutions | $5,476 per course |
| Average Total Cost | $13,360 |
