Cambridge, Mass.—Harvard University’s Division of Continuing Education (DCE) is launching a new campaign this week aimed at elevating DCE’s profile and building greater awareness of DCE and its signature brands: Harvard Extension School, Harvard Summer School, Professional Development Programs, and Harvard Institute for Learning in Retirement. Titled “Yes. That Harvard,” the campaign will initially run from mid-September through late-November and will be focused in the Greater Boston, New York, and Washington, D.C. regions.
“One of our main objectives with this campaign is to clearly make the connection between DCE, its brands focused on lifelong learning, and Harvard University,” said Nancy J. Coleman, Dean, Harvard Division of Continuing Education and University Extension. “This new campaign is meant for learners, who are at their own unique stage of their learning arc, but who have the drive, dedication, and academic ability to engage in any or all of our offerings at DCE.”
Harvard DCE serves more than 30,000 learners across the Extension School, Summer School, Professional Development Programs, and Harvard Institute for Learning in Retirement. Students from more than 70 countries enroll annually at Harvard Extension School, with some taking individual courses while others pursue bachelor’s or master’s degrees. Additionally, learners ranging in age from 15 to 70 actively participate in Harvard Summer School, and professionals and executives from all industries take part in intensive two- to five-day Professional Development Programs.
The campaign will start its run in several of the Northeast’s major metro regions, as historically these markets have been well represented among Harvard DCE students and participants and have shown to be attractive to prospective learners in these areas.
The campaign will consist of various forms of media with video spots, digital out of home advertisements, social media, and audio ads scheduled to run in high-traffic public transportation areas, streaming video platforms, streaming audio services, key social media sites, and other media outlets. For more information on the campaign, visit dce.harvard.edu/YesHarvard.